Elevate Guest Experience With Smart Towel Choices
In hospitality, details make the difference and towels are no exception. The right towels don’t just dry; they define the comfort, luxury, and cleanliness your guests feel. Whether you are running a boutique inn or a high-traffic hotel, investing in quality towels tailored to your needs is key.
At Harbourloom, we craft our towels using 100% Aegean Cotton OEKO-TEX® certified for quality and safety. But beyond softness, what makes a towel hotel-worthy? Let’s break it down.
Why Towels Matter in the Hotel Industry
Towels are one of the most used and most noticed amenities in any hotel room. A scratchy, thin towel can leave a negative impression. Meanwhile, a plush, absorbent one elevates the guest experience and enhances your brand.
This guide covers everything hoteliers need to know about towel sizes, fabrics, and budgeting. so, you make purchases that last and impress.
1. Choosing the Right Towel Sizes
Different towel types serve different purposes in a hotel setting. Here’s a quick breakdown:
| Towel Type | Standard Size (inches) | Best Used For |
|---|---|---|
| Bath Towel | 27 x 52 to 30 x 58 | Standard showers and bathtubs |
| Bath Sheet | 35 x 60 to 40 x 70 | Luxury suites, spa experience |
| Hand Towel | 16 x 28 to 18 x 30 | Bathrooms, guest use |
| Washcloth | 12 x 12 to 13 x 13 | Face, hands, small messes |
| Bath Mat | 20 x 30 to 22 x 34 | Bathroom floor, safety |
2. Understanding Towel Fabrics: What’s Best for Hotels?
Not all towels are created equal. Choosing the right fabric blend ensures your towels feel luxurious and stand up to frequent washing.
Best Towel Fabrics for Hotels:
Aegean Cotton
-
Naturally soft, highly absorbent, and long-lasting
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OEKO-TEX® certified = safe for skin and eco-friendly
-
Ideal for upscale hotels and spas
Combed Cotton
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Stronger and smoother due to removal of short fiber
-
Great for maintaining quality through repeated use
Ring-Spun Cotton
- Ultra-smooth with added durability
- Common in high-volume, mid-tier properties
Cotton-Polyester Blend
- More affordable and fast-drying
- Recommended for motels or high-turnover environments
3. Budgeting: How to Invest Wisely in Towels
Whether you’re outfitting 5 rooms or 500, towel purchases add up. But cutting corners can cost more in the long run.
Smart Budgeting Tips:
1. Calculate Per-Room Needs
Factor in daily turnover, laundry cycles, and guest habits. A typical double room may need:
- 2 bath towels
- 2 hand towels
- 2 washcloths
- 1 bath mat
2. Buy in Bulk
Larger orders often come with discounts—and ensure consistency in colour and texture.
3. Prioritize Durability
Towels that last through 100+ washes offer better ROI than cheaper ones that fray in 20.
4. Segmentation Strategy
Use premium towels in suites and spa areas, and budget-friendly options in high-turnover rooms.
Why Aegean Cotton Towels Are Ideal for Hotels
| Feature | Aegean Cotton Towels | Standard Hotel Towels |
|---|---|---|
| Absorbency | ✅ Superior | ⚠️ Moderate |
| Softness | ✅ Plush feel | ⚠️ May feel rough |
| Drying Speed | ✅ Quick-dry | ❌ Often slow |
| Durability | ✅ Long-lasting | ⚠️ Prone to fraying |
| Chemical Safety (OEKO-TEX®) | ✅ Certified | ❌ Not always certified |
Hospitality Starts with Comfort -Towels Included
High-quality towels aren’t just a luxury—they’re a reflection of your brand's standards. The right selection can help reduce laundry loads, extend longevity, and most importantly, impress your guests from the very first touch.
Ready to refresh your hotel linen strategy?
A: Typically, every 12–18 months, depending on usage and laundering frequency. Premium towels may last longer with proper care.
A: A GSM between 500–700 is best. Lower GSM dries faster but feels thinner; higher GSM feels luxurious but takes longer to dry.
A: Yes, we offer logo embroidery and custom color options for hotel orders. Reach out to our B2B team for more details.
A: Use mild detergent, avoid fabric softeners (they reduce absorbency), and tumble dry on low heat.
